Expert in Digital Strategy

Before joining TuneLift, my position at HP France enabled me to perfect my expertise in the world of B2B e-commerce. My role was to generate quality leads, transform prospects into partners and maintain solid, lasting relationships.

I took charge of merchandising management for the HP France Store, optimizing the customer experience to increase conversion. Every action was a delicate orchestration of data analysis and sales strategy adaptation.

Working at HP has given me a keen understanding of e-commerce dynamics, where speed and precision are crucial to responding to the needs of our customers and partners while achieving business objectives.

The experience was a real learning experience in terms of the importance of every detail and how to transform data into concrete, measurable actions.

Arriving in the vibrant and ever-changing world of music, my role at Diggers Factory has been much more than a simple mission: it has been an intensive learning experience in the art of capturing audience attention while learning about the industry's codes. Every project, every campaign, every interaction has sharpened my understanding of content marketing and digital optimization in a field where authenticity and creativity are of primary importance.

My mission was to engage users while nurturing an emotional relationship with them. Creating content, writing blog posts and interviewing artists were all channels through which we were able to share a vision, tell a story, and not just sell a product.

Simultaneously, my role required me to take a deep dive into the world of SEO, a discipline I quickly mastered in order to optimize content and make it visible in a sea of information.

Every project at Diggers Factory was a creative and technical journey where the boundaries between marketing, communications and music became blurred. I learned how to turn an artist's emotion into a powerful communications strategy, and how to create campaigns that didn't just sell, but told a story, evoked feelings and left a lasting impression. This is how the art of marketing blends with the art of music: with passion, precision, and the constant desire to leave a mark.

The high point of my career was the creation of Life So Dope, a clothing brand that I created from A to Z. Every aspect of this adventure was an opportunity to put into practice my skills in digital marketing, communications, brand management and project management. Every aspect of this adventure was an occasion to put into practice my skills in creative project management, digital marketing, communications and brand leadership.

I managed product launches, designed advertising materials, and orchestrated events to build brand visibility. My real pride was in building a passionate social media team that took the brand worldwide. Working with influencers and content creators, I learned how to give a brand a voice and create a strong visual identity. The success of this brand has enabled me to understand the challenges of branding, while honing my ability to transform ideas into concrete action.

Each stage of my career has enabled me to enrich my skills, discover new horizons and confront exciting challenges. But what really moves me is the ability to transform ideas into action, to combine creativity and strategy, and to bring projects to life with ambition and passion.

SAT